STAND OUT FROM THE CROWD

Increase brand recognition and consumer loyalty with public relations.

Do you want to increase brand awareness, educate consumers, and build customer loyalty? Read our case to see how 3E PR turned an unknown brand into a household name.   

Mustard Girl All American Mustards wanted to break into the heavily saturated condiment market. 3E PR harnessed our expertise in food PR to put Mustard Girl on the map.    

Challenge
Take a virtually unknown regional brand and create national awareness by promoting the unique story behind its creation and the owner’s determination to take on the “big boys.”

Action
Leveraging its deep-seated food and lifestyle media contacts, the 3E PR team crafted a robust media relations program. From pure food stories touting its quality and hand-crafted taste, to editorials featuring women in business and an almost magical backstory, we garnered press interest to amplify the product’s introduction at shelf.

Talk to a food brand specialist.

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Results

  • The New York Times sandwich feature (only mustard included)
  • Gourmet News 
  • Grocery Headquarters
  • Supermarket Guru (highly favorable review)
  • Secured radio interviews on national food programs
  • 40-person blogger campaign; numerous product reviews

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